Boutique Recruiting. Powered by relationships.

A boutique staffing service with OVER 50 years of combined experience!

Boutique Recruiting helps place finance, accounting and admin professionals throughout Southern California. Our principals have deep relationships within the business community and we take the time to find the right candidates.

Put Us to the Test

Sema is great specialist! Thank you for working with me and finding me this amazing opportunity! Looking forward to work with you in the future and will recommend you to my connections!

Dmitry Budanov Finance and Accounting Manager

Innesa has helped to fill temporary staffing needs for me. She takes time to understand the business and the particular role we are searching for and always presents quality candidates. The process from expressing a need, scheduling interviews, and getting somebody in the positions was quick and easy.

Eric Eddy, CPA Controller TEAL Electronics Corporation

Sema works tirelessly to fill positions with not just any candidate, but the right candidate. She is always communicating, so you always know where she's at with a project. She's a great asset.

Andrea Salazar Senior Executive Assistant

I have worked with Innesa for a couple of years and she has been great to work with. She has presented very qualified candidates to us and she is very responsive and easy to work with. I would definitely recommend her.

Laurie Sneve SVP, Chief Accounting Officer Retail Opportunity Investments Corp.

Sema is the first recruiter I met when I relocated to San Diego and I met a dozen after her but she's the one who landed me in my current role and she was the most personable and responsive of all of the recruiters I worked with. She's professional and a great negotiator. I highly recommend Sema to help you locate an executive role in San Diego.

Jennifer Trainer Interim Controller

Sema is excellent! Very professional, quick, and was able to help me out even though my needs were a little different from the norm... highly recommend her!

Karilyn Edwards Accounting Manager

Innesa has partnered with me and the recruiting team at Volcano on several occasions. Her responses to our needs have been exemplary. She clearly understands what it means to quickly, yet thoughtfully partner to solve difficult talent problems. Thanks for making a difference and doing it with personality. Keep it going!

Cole Williamson,
Director of Human Resources
and Administrative Services
Profil Institute for Clinical Research, Inc.

We’re committed to long-term relationships.

We’re proud of the long lasting partnerships we have with our clients and our candidates. We’ve helped companies staff up as they’ve grown over the years.  We’ve also helped our candidates progress throughout their careers, placing them in mid-level positions and then in management positions years later.

We do what’s right for our clients and our candidates. We won’t send an unqualified candidate just to fill a slot. We’re more concerned with the long-term success than short-term check-the-box mentality.

Innesa Burrola


Innesa worked her way through college and grew up in an immigrant family full of entrepreneurs. Her unstoppable devotion to a better life and strong work ethic was instilled at a very early age. After graduation, she was immediately recruited into this industry and since then has worked for three larger staffing companies within the Southern California marketplace. While she established many valuable relationships during this period, she also wanted to be able to provide a more personalized service to her clients. After forming a successful partnership with her sister at their last corporate job, Innesa and her sister decided to venture off and form their own Boutique Recruiting firm. Now, they serve over 700 clients here in the San Diego area. 

Innesa is a successful Mompreneur who was named as a finalist in 2019 for the Business Woman of the Year award.  Innesa enjoys spending time with her three little kids and wonderful husband.  Innesa is committed to living a very mindful, healthy and active lifestyle. Some of her most recent hobbies include: meditation, writing and volunteering. 

Sema Zavulunova

V.P. of Recruiting Services

Sema has worked with her sister at various companies, so it was only  natural that they would partner together to build a revolution.   Sema has now been in the recruiting world for 8 years. She mainly specializes in Finance/Accounting positions within the San Diego, but has recently successfully widened her skillset to assist clients. She has a natural tendency to understand the technical abilities and cultural aspect of making a successful placement between client and candidate.  Sema has quickly accelerated in her career by managing her recruiting team as well as working a full blended desk.

 Sema grew up modestly in an immigrant family. She was working since she was 14 years old helping in the family businesses. She grew up with an entrepreneurial mindset and a work ethic that money cannot buy. Sema loves working in the talent acquisition area and has built excellent relationships with high level accounting, finance and executive folks. She maintains a high priority in providing the top quality and exceptional customer service throughout the process. 

On a personal front, Sema married a European Musician in 2017. Together they have a beautiful baby boy. Sema enjoys maintaining a healthy lifestyle and balancing being a family and business woman. She enjoys working on home construction projects, staying active, cooking and spending time with her family and friends.


Kendra Krieg

Associate Director of Recruiting

Kendra obtained her Bachelor's Degree in Business Marketing from San Diego State University.  Her background consists of sales, relationship management and accounting experience. Her passion lies in making that personable connection with her candidates and clients. Kendra digs deep to truly understand the needs for her candidates and matches them accordingly. Kendra is rewarded when she gets the opportunity to enhance and change people’s lives.

She has lived in San Diego for most of her life. She is a mother to her two beautiful children that keep her busy and young! She also enjoys living an active and healthy lifestyle by participating in yoga, hiking, going to the beach, and traveling.


Serena Greenwood

Executive Recruiter

Serena obtained her Bachelor’s Degree in Psychology from San Diego State University. She has a passion for making a positive contribution to the lives of those she serves; and a gift for matching talented people with the right companies and teams for the ideal long term match.  For the past 11 years, Serena has built long term trusting business relationships with key executives and candidates of all levels in the San Diego area. She began her career in the healthcare and sales fields and then transitioned that community commitment to guiding candidates in career growth within the recruiting field where she has truly found her calling.

On a personal note, she was born and raised in Michigan and settled in San Diego during college. She exudes a strong midwestern work ethic coupled with a commitment to a healthy lifestyle. She is the proud mother of two boys and enjoys activities such as hiking, traveling, dancing and water sports.


Madisyn Napier

Staffing Manager

Madisyn is a Seattle native that made her way to San Diego less than three years ago.  She graduated from a top business school in Silicon Valley while playing both soccer and softball at the collegiate level. Madisyn’s passion lies with helping others and making a positive impact on each person she comes in contact with. In October 2016, she endured on a 7 week volunteer trip to South Africa to help teach English and Physical Education to the local primary schools. She plans to travel the world and volunteer at each place she goes to. She is an animal lover, sports enthusiast and beach fanatic! She is proud to be a part of the Boutique family and looks forward to touching the lives of the people we serve!

Madisyn recently got engaged and she is looking forward to this next chapter of her life.


Justin Sperry

Business Development Manager

Justin obtained his Bachelor’s Degree in Sociology and his Master’s Degree in Business Administration. His passion is in business development, client services and relationship management. Throughout his 10 years of business development, he has been honored the task to create a military program that has helped over 3000 veterans and military spouses transition to the civilian workforce.  Justin’s primary goal is to help organization’s in the San Diego vicinity hire talent that will create higher retention and enhance company culture.

Justin enjoys outdoor activities, yoga, and traveling. He is a newlywed; his wife is a fourth grade teacher and they plan to start/raise their family in this beautiful city.


Jennie Gonzales

Enterprise Account Manager

Jennie, is a very well networked native to San Diego.  She offers over 13 years of talent acquisition experience. Jennie has recruited support to a diverse range of clients. In her role as an Enterprise Account Manager, Jennie has a blended role as both a Recruiter and Business Development where she supports clients in developing sourcing strategies for both short and long-term purposes, coordinates interviews and conducts candidate screening calls, and places candidates in positions across a wide range of functional areas and compensation levels.

On a personal level, Jennie has a 13-year-old daughter who is very active with sports and performing arts.  They both love to travel and plan to fill up their passports with stamps from around the world.  They love attending live music events and plays.


Tory Grinnan

Recruiting Assistant

Tory was raised in Colorado and moved to San Diego just under a year ago. She has her Associates in Business Administration and is about to graduate with her bachelor's degree this coming year. Tory uses her past administrative experience to assist the entire Boutique Recruiting team with all administrative needs and enjoys working alongside and learning from the them!

On a personal note, Tory enjoys spending time with her family, traveling, music, and exploring her new home in San Diego. She is honored to be a part of the Boutique Recruiting family and all that it has to offer.

803542_BoutiqueFbOctober-5 Ways To Take The Fear Out Of Your New Management Role_083120

5 Ways to Take the Fear Out of Your New Management Role

As with many managers, leadership might not come easy for you. Like everyone else, you have fears to overcome when taking on a new management role. Being surrounded by new people, procedures, and technology can make these fears seem insurmountable. However, you can’t let your anxiety drive your behaviors. If you do, you won’t be effective in your […]

What determines a successful placement?

Every Relationship begins face to face.

In our deep experience we’ve discovered the primary deciding factor on determining if a placement will be successful—company culture. It’s one thing to find qualified candidates, but it takes an investment of time to ensure a candidate will fit with a company’s culture.

We meet every candidate we place in order to get to know them. (In fact, if they won’t invest the time to meet with us, we won’t work with them. This is the very least we owe our client companies.)

Likewise, we meet with every company that is considering our services. We meet their management team and associate staff members. We tour the office and lunch room. And we interview thoroughly asking many questions:  do employees eat lunch together? are they expected to attend happy hours? is the office quiet? Or does music play overhead? do people really take their vacations? While you might be primarily concerned with a candidate’s technical abilities, it’s the personal and group fit that determines if an employee will stay onboard for the long term.