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Why Comfort Culture Is Failing Gen Z—And How Leaders Can Stop It

Gen Z may be the most capable generation yet—but “comfort culture” is quietly undermining their growth. In this Forbes Business Council article, leaders are urged to raise performance standards, normalize healthy stress, and replace coddling with coaching. Success and comfort rarely coexist; great leaders know how to make it safe to struggle and strong to grow.

Read “Why Comfort Culture Is Failing Gen Z—And How Leaders Can Stop Iton Forbes Business Council.

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Boutique Recruiting

Boutique Recruiting was built on what most would call a setback — getting fired. For founder and CEO Innesa Burrola, that moment sparked a decision to do things differently. Known for her bold energy and unfiltered approach, Innesa turned rejection into fuel to build a company defined by authenticity, hustle and honesty.

Founded in 2014 with her husband, Boutique Recruiting was created for people who think differently and work relentlessly to help clients hire better, faster and smarter.

Today, the firm is a premier headhunting and contract staffing partner connecting companies across North America with world-class talent. With a 93% placement rate, Boutique Recruiting has earned recognition on the Inc. 5000 and Staffing Industry Analysts’ Fastest-Growing Firms lists.